Contact: Rachel Pearson IMMEDIATE RELEASE
SAN FRANCISCO BABY BUSINESS OPENS ECO-FRIENDLY STORE ON VALENCIA SAN FRANCISCO, CALIF. – February 22, 2011 – The “fun, fair, and organic” cotton baby clothing line speesees, founded by trendsetter Rachel Pearson in 2003, recently opened its retail doors in the up-and-coming southern end of Valencia Street. Pearson is a sustainable business owner whose passion for the planet and artisanal zeal has been marked by patient growth behind the scenes. Now welcoming customers with open arms, speesees brings an exciting blend of playfulness and good values to the street.
The San Francisco-based brand is at the forefront of the green business movement and has come to mean both solid business practices and good design, compromising neither. Its product line is fun, wearable, timeless and unisex, and the bright new Mission District store plays up these qualities. Built with the highly sustainable wood poplar, its natural blonde coloring and quirky green streaks also lend something fresh that feels more like an art space than a traditional business.
Customers say they enjoy being in the bright shop and that “it smells good”. Filled with vintage and secondhand pieces collected by Pearson, design elements reflect the company’s values: A rocking horse for toddlers to ride, classic books, and a custom made kids’ drawing desk with chair. Other decorative pieces—a ukulele, old spinning tops, and vintage pop art—further delineate a creative yet simple product line, including some favorite speesees baby clothing adorned with prancing ponies or hummingbirds.
In addition to speesees clothing, Pearson’s paintings and illustrations also hang on the walls. She said she looks forward to coming to work every day because her retail venture doubles as her design studio. "The best part about retail is that we finally get to meet our speesees customer, to have conversations and get instant feedback. Plus, we have a creative space for merchandising and showcasing our latest designs. People can walk in off the street and touch our buttery-soft cotton vs. just being able to see it online," she said. Her refusal to compromise has won the company accolades and an ever-expanding customer base, from Japan to Hollywood. With vendors like Whole Foods and names like Michelle Williams, Nicole Richie, Jack Black, and Gabrielle Reece outfitting their little ones in speesees garb, smart and savvy consumers are showing a preference for local businesses that share their values.
speesees uses 100% certified organic, long-staple cotton in its garments, which are known for their soft and buttery texture. Low-impact dyes are used to achieve the rich colors of the collection. Snaps are nickel-free, and no formaldehyde or dioxin is used in production. Certified by SA8000, the company uses factories that ensure fair and comfortable working conditions.
Designed to mix, match and layer through the seasons, speesees is ideal for nap and playtime and is comfortable year-round. speesees is located at 1415 Valencia Street in San Francisco and
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If you’d like more information on this topic, or to schedule and interview, please call Rachel Pearson at 415- 552-5808 or email firstname.lastname@example.org.